Lexus Europe celebrate IS launch with English National Ballet

Lexus has partnered with the English National Ballet and renowned choreographer Russell Maliphant for an ad campaign by London advertising agency CHI &Partners, which stars Lead Principal Dancer and Artistic Director Tamara Rojo. The aim is to demonstrate the IS’s amazing dynamic handling and rigid body structure by comparing it with the strength and control of a prima ballerina.

Alongside the lead TV ad, the campaign features other talent from ENB, including a shorter online product film focussing specifically on the F Sport meter. Laurretta Summerscales and Shiori Kase perform a perfectly synchronised duet in a 30 second film, with movements mirroring that of the F Sport meter in action. There is also an exclusive behind the scenes documentary featuring interviews with Tamara, Russell and Laurretta.